Strategy

Underpinning the Group’s performance are several key growth impetuses that have helped the Group retain its position as the premier education group in Asia-Pacific over the years. These strategic growth drivers provide clarity of growth and create value for long-term shareholders of the Group:

 

 

Build Depth at Existing Colleges

Over the years, the Group’s existing colleges have grown in scale and depth. With presence in many major cities across Asia-Pacific today, the brand name of RafflesEducationCorp has become synonymous with quality education with the widespread acceptance of our graduates by industries globally.

 

To ensure continued enhancement of its programmes and performance, the Group continues to place emphasis on the operations and processes at individual colleges to improve operational efficiencies.

 

The Group will also step up its programme offerings and expand its marketing reach to capitalise on the demands of specific markets and boost same college sales.

 

Expand College Network

RafflesEducationCorp has also made significant headway in building up a formidable strategic platform with its unmatched geographical reach across Asia-Pacific over the years.

 

A total of 15 new colleges were established between FY2009 and FY2011, as the Group embarked on an expansion strategy to grow new markets throughout the region. Today, RafflesEducationCorp has established significant beachhead in these emerging growth markets. These investments have strengthened its portfolio, expanded its geographic reach and will provide profitable returns going forward. Importantly, with an international portfolio of 33 colleges in 30 cities across 13 countries in Asia-Pacific, the Group is well positioned to tap on Asia’s large youthful population.

 

The Group will continue to expand its college network geographically; organically and through strategic acquisitions. With such an extensive and strong network, RafflesEducationCorp is able to create new global opportunities for our students to enrich their personal outlook and learning experiences at our colleges.

 

Create Value at University City

With the acquisition of Oriental University City (“OUC”) in 2008, the Group has transformed its asset-light business model to become an asset-backed higher education provider. Creating value through the University City model has become a salient component of the Group’s growth trajectory.

 

In OUC, apart from revenue derived from educational services rendered to schools located on its campus, the Group seeks to increase fee revenue from the direct provision of higher education through the formation of new schools and partnerships to be located on campus.

 

The vast resource of land and buildings at OUC also enables the Group to further develop a world-class, large scale university city in Langfang, China complete with amenities, accommodation and high quality education. Developing OUC has become a strategic growth area for the Group as is enhancing the value and maximising the returns on the Group’s other education assets across the Asia-Pacific.

 

Strengthen Academic Credibility

Raffles University System (”RUS”) is central to the successful development of relevant high quality education for RafflesEducationCorp’s network of colleges.

 

RUS’ quality assurance systems and academic standards are attested by rigorous and stringent reporting requirements and audits. Oversight of RUS’ standards is undertaken through a Senate, including experienced senior academics from Australia, China, Hong Kong, South-east Asia, Singapore and other countries. The establishment of Raffles University Iskandar and Raffles Millennium University in 2011 are strong validations of the Group’s academic credibility and corporate progress over the years.

 

The Group’s colleges and programmes are registered, accredited and certified by various government bodies, state and federal authorities. In June 2011, Raffles College of Higher Education (“RCHE”) was successfully registered with the Council of Private Education, Singapore (“CPE”) and granted a 4-year registration under Section 36 (1) of the Private Education Act with effect from 13 June 2011 to 12 June 2015. This registration is only granted to private education institutions that have met a stringent set of requirements put forward by the Singapore Government.

 

Through RUS, the Group will continue to grow its intellectual property portfolio via developing new universities and curriculum, and strengthening its accreditations and academic credibility. Curriculum is constantly reviewed and enhanced to offer professionally relevant education programmes that equip our students with the necessary skillset to compete successfully in a globalised business community.

 

The learning environment at RafflesEducationCorp’s network of colleges is uniquely characterised by the promotion of deep learning. Comprehensive skill and knowledge outcomes and employability of students are emphasised, as are creative and analytical approaches that encourage individual judgment and self-awareness. RafflesEducationCorp seeks to pave the way for its students to a successful career via an educational experience that emphasises:

 

• Creativity and innovation in all programmes

• Enterprise and entrepreneurship
• Relevance and employability
• Professional excellence
• Socially responsible professional practice

 

Education Assets Enhancement

To seize growth opportunities, the Group has embarked on strategies to enhance and realise the value of its education assets for reinvestment into its education business. Today, the Group has built a sustainable education business growth model that will ensure steady growth for the long run. The Group’s extraordinary corporate progress and vast platform has enabled it to now own valuable education assets across Asia. This in turn paves the way for a compelling education growth model that will see to the sustainability of the Group for many years to come.

 

Sustainable Education Growth Model

 

 

Clarity Of Growth and Value Creation

RafflesEducationCorp’s extensive portfolio across Asia-Pacific positions the Group as a key player in the global education market today. The Group’s unmatched geographic reach will ensure the Group’s continued growth for the future.